According to James McQuivey’s interesting article, digital disruption is all customer driven. CMOs are the gateway to the customers, so they need to be the drivers of digital communications, tools and platforms. But as McQuivey correctly points out, this is not a task that can be completed on their own – it has to be a collaboration between you, the CTO, the CFO and COO. And this is where the article gets back to baseline of my previous post: be change agents, embrace new ways of doing business, acquire new skill sets and most importantly really understand what your customers want and how you can best meet their needs. So check out McQuivey’s tips on how to get your C-suite to huddle up and get those “customer-focused purposes digital is leading you to embrace”.