Marketing can transform how a business leads. That should be somewhat of a mantra for us marketers. And not only for motivational purposes.
Marketing is a key driver to growth, market share, brand awareness and revenue.Therefore, it is even more important to put together a top class team that understands the value and purpose of marketing as well as has an appreciation of it. Because marketing is not a discipline “anyone” can do.
So does your marketing team understand your business? Do they have a vision of what they want to achieve? Do they know how to reach your customer and how best to communicate with them? Does your team have enough and varied experience to understand the different marketing channels? Are they adaptable, assertive and quick? Do they want to learn and grow? And finally, and most importantly, do they really understand the sales environment because marketing can only be truly successful if it works in unison with sales.
Your marketing team should be like Marvel Superheros – a group of talented, maybe sometimes flawed, persons coming together to “save the world”. For some super heroic inspiration you may want to read “Avengers Assemble: Putting Together a Superheroic Marketing Team” – which superhero are you in your team?