Technology is changing the face of marketing to an extent that expectations, skills and job description have changed compared to just 5 years ago. Today, marketers need to understand trends and technology. They need to understand how social media, video, analytics work in the marketing mix while keeping their fundamental skills like being great communicators while understanding their customers.
Econsultancy recently did a survey where they asked senior level marketers what the essential 15 skills a marketer should have nowadays. Here is the result