What are the skills needed by marketers to be succesful in the future?

Technology is changing the face of marketing to an extent that expectations, skills and job description have changed compared to just 5 years ago. Today, marketers need to understand trends and technology. They need to understand how social media, video, analytics work in the marketing mix while keeping their fundamental skills like being great communicators while understanding their customers.

Econsultancy recently did a survey where they asked senior level marketers what the essential 15 skills a marketer should have nowadays.  Here is the result

essential-skills-for-marketers-table-high-res__2_-blog-full

 

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s