Gen Y and Gen Z – what’s the difference

As a marketer, understanding your audience has a big impact on customer loyalty. And so it is also important to understand the next generation of consumers: the Gen Y millenials as well as Gen Z.

A recent report from Refuel Agency shows that much like millenials, Gen Z also do nearly everything from their mobile devices. Both approximately spend an amazing 17 hours a day on some kind of mobile device. And interestingly enough they look more for content than social networking. When it comes to advertising, Gen Z more attention to online video ads and mobile banner ads is paid than Gen Y.  We may see these generation as “kids” but we always have to remember that they are the next consumers.

Gen-Z-Teens-Digital-Explorer_infographic

Infographic by Refuel Agency

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