Tech

Drones, Messaging and More: Some Insights from Mary Meeker’s 2015 Internet Trends Report

Screen-Shot-2015-05-27-at-11.30.33-AMIt’s that time of year again (or another year has flown by more like it).Last week Mary Meeker presented once again her deep dive into tech trends. A whooping 197 slides this year, here are my main takeaways about the state of the internet world in 2015:

  • 39% of the world population (or 2.8 billion people) are now on the internet. Getting the remaining 5 billion people connected is a huge business opportunity. We have seen Facebook (Internet.org) and Google (Project Loon) make inroads. Of course their hope is by giving people in developing countries access to the web, they will become loyal customers.
  • Not really new news: the top internet companies are actually platforms. Think Apple, Google, Alibaba, Facebook and Amazon.
  • Whereas we have already seen massive transformation in the consumer space, great potential for new business opportunities lie in healthcare, education and government.
  • If you live in the US and are an adult, then you spend over 5.6 hours a day on the internet and that mostly via your mobile device. In Europe we are seeing a similar trend. And of course as our attention span gets shorter, we prefer shorter, bite-sized content.
  • And very important for us marketers: while consumers spend most of their time on mobile, ad spend on this medium is not on par. Another huge revenue opening.
  • Video viewing is growing. 9.9 hours a day in the US. And interesting to see that more people watch video vertically than horizontally (think Snapchat, WhatsApp, Instagram…) – so for content creators this means rethinking how they shoot their videos.
  • Messaging is KING! 6 of the 10 top apps by usage are messaging apps. Another potential opportunity for businesses by offering additional services like taxi, payment or food delivery services (similar to what WeChat is already doing in China). New messaging apps will have a hard time penetrating the market as it will become hard convincing people to join a new network their friends and family are not on.
  • Generation Z is shifting from text to visual social media. Facebook and Twitter are being used less, Snapchat and Instagram more.
  • With technology we are moving more to “just in time” products and services. Think grocery or food delivery, driver services, package pickups. Traditional businesses will become more and more disrupted unless they can find a way to compete with convenience. But online market places as well as on demand services are creating “part time jobs”. AirBnB, Uber  or Etsy allow for supplemental incomes to people’s “regular” jobs. A trend that will continue to grow no doubt.
  • Drones are the new cameras. Fact: There has been 167% year-over year increase in consumer drone sales. But we also need to consider their commercial use. They have the ability to save money for businesses by replacing planes amongst others and worse case could replace human jobs.
  • And finally – millennials are starting to drive the economy. Not only are they an important consumer group that marketers need to consider in their strategies, but also employers. Millennials have grown up connected to the internet and expect their working experience to offer that same flexibility.

Of course working a lot with clients in the financial industry, what is missing for me is more insight into how the finance and banking sector is and will continue to be affected by the internet. Think peer to peer lending, crowdsourcing, Bitcoin or even just simply how millennials will want to bank in the future.

Maybe Mary Meeker will include a slide in next year’s report.

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ISPO Munich 2014 – Visions become reality

rockWinter hesitantly arrived just in time for ISPO – making it all the more appropriate to check out the latest winter sport gear and clothing. ISPO is a great, colorful place for me to meet people and network, especially as this is an industry most removed from all my other daily business encounters.

After all the hype around this year’s CES in Las Vegas, I was pretty excited to check out the latest wearable tech on offer at ISPO. This year the organizers even dedicated a special wearable technologies show. I am amazed at the multitude of fitness trackers but none really stuck out. Probably most noteworthy was SenseCore . According to the Swiss startup, SenseCore not only can track the “regular” data but also has an EKG functionality, body temperature, acceleration and more. The sensors can be integrated into clothing and that way produce a multitude of data  In addition it is waterproof up to 5m. With a price tag of approx. EUR 900 this little wonder will most likely be used more for the professional sports people and possibly even whole teams.

hyperNot necessarily wearable tech but definitely wearable was Hyperice – a joint specific neoprene bandage that offers cold treatment. If you don’t mind looking like something out of Terminator it sure seems to produce great regenerative results.

While I always enjoy to check out the latest clothing, ski and snowboard gear the best place for me to go is ISPO BRANDNEW. This is where ISPO features the newcomers, the pioneers, the startups with a passion and vision. Having launched the Zipflracer myself at the trade show 6 years ago, I love spending time and talking with people who are at that same place as I was.

The most prominent new kids on the block this year were the bike crowd.  I particularly liked Loopwheels, a British startup that has truly “reinvented the wheel”. Funded by Kickstarter, loopLoopwheels has the suspension in the wheels, making riding much more comfortable. You can just buy the wheels or check out their foldable bike. Cool design. I got a great kick out of Ass Savers. There are so many bikers going passed me who look a little muddy on their be-hind. Well ass savers – basically bicycle mudguards will take care of that problem. They come in cool colors too. ass

And then there is also Pub Peddles. Never will have an excuse again not to ride my bike in my high heels (fortunately or unfortunately). They are attachments that will let you use any type of shoe to pedal. Easy to attach, many colors, how perfect is that.

filmThe other two startups that definitely got me excited were Fimbulvetr from Norway and Oru Kayak from my old home, California. Fimbulvetr has developed this amazing snowshoe that is lightweight and consists of only 12 pieces. But even better is the “all direction” hinge which gives your foot excellent flexibility while walking. Hopefully one day I can actually test this (please let it snow more again please!)

Oru Kayak of course got my heart beating faster as we have been looking for kayaks that we can take with us on our sailboat without taking up too much space like the one we have now. kayakAnother startup funded by Kickstarter, Oru Kayak gives you a kayak that comes in a bag, weighing approx. 12 kg and unfolds into a 3.66m long kayak. Brilliant. Discussions are already happening at my house how we can get one of these from California over the Adriatic!

beardAs an aside – even though I am known to have way way too many myself – I always wonder who buys all those hats and gloves that are presented at ISPO every year. They are so generic every year. Therefore my prize for most innovative headwear this year goes to Beardo – thanks for offering many options that made me smile.

 

At the end of the day I wished I’d had some wearable tech as I am sure to have logged at least 20 km walking the halls. See you next year!

What happens to our iTunes Library when we die?

I have masses of CDs. They are all in boxes in the garage. So when I die, my godchildren will get them and amuse themselves with various musical jewels ranging from my very much beloved Beatles collection to the more embarassing A Very Chipmunk Christmas.

But what about my iTunes library and all those amazing playlists I have put together that say so much about my life? Well not so definite here. So thank God for Bruce Willis – our hero in a dirty wifebeater – who has decided to take Apple on himself.

From the Daily Mail:

Bruce Willis is more usually seen escaping from explosions and battling terrorists to save the world.

His latest battle, however, takes him to the considerably quieter world of the courtroom – although he still faces a formidable opponent.

The Hollywood action hero is said to be considering legal action against technology giant Apple over his desire to leave his digital music collection to his daughters.

If he succeeds, he could benefit not just himself and his family but the millions who have purchased songs from Apple’s iTunes Store.