The digital revolution has long begun. And many companies are taking the first steps into their digital transformation. Everybody is talking about digital. Topics like big data, automation of processes, robotics, AI dominate the conversation….but many seem to forget that this change is not only about technology. It is foremost about corporate culture, structure and, of course, leadership.
For a company to successfully change its structure and culture, leadership needs to step up to the plate to convince employees why the change is needed and walk them down the path. But here is the sticking point: change is emotionally charged. It can emote fear, insecurity but also acceptance and inspiration. And at the end of the day it is only the individual who will make the decision if s/he wants to change or not.
That is why for companies to evolve and grow in this digital revolution it is imperative that they have leaders that are doers, who can generate enthusiasm in their employees, who embrace change and see it as an opportunity not as a challenge. But unfortunately I still see too many leaders who are blocking change. And because they are the only ones who can truly drive change, it becomes more and more frustrating for those around them who are ready to jump into all the opportunities that the digital revolution has to offer. My recommendation? Weed out managers who prefer to remain in a comfort zone early.
Influencer marketing has become a major part of how we market today. After all , with everything happening on social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at companies, they now look at each other and their favorite personalities.
But many challenges remain. Nasdaq Corporate Solutions and PR News surveyed 400+ PR and marketing pros to better understand how they are finding the right influencers to work with, and the challenges they are facing with measurement. You can read the full report here
Here are the main survey results:
This week Edelman released their annual Trust Barometer. The general population’s trust in all four key institutions — business, government, NGOs, and media — has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012. Wow. But maybe not surprising when we are living in a “post-truth”era. Rebuilding trust is a shared responsibility by all of us. And we can only do this by putting people first
Read the whole report here
Always good to remind yourself of the environment you are in.
Just a quick share of a really excellent presentation on content marketing and how to address common pitfalls. Something everyone can benefit from working in communications and marketing. Great visuals as well!
EditionsFinancial together with the Financial Services Forum carried out the first Content Marketing for Financial Services survey – with some interesting results. I was amazed that only 41% of the senior marketers surveyed actually have a content marketing strategy. We all know content in financial services marketing is key so lots of work ahead for us. And while most believe that marketing can help rebuild trust in the financial industry, the biggest obstacle is seen to be a lack of co-ordination in strategy.
Below is the link to the infographic:
Garner has published a Digital Business Development Path that examines different business models from before the web to today’s digital platforms to help businesses see where they are currently and help make a case to increase their digital business. According to Gartner, by 2020 75% of all businesses will be digital or on their way to become one. So where is your business on the development path?