Influencer marketing has become a major part of how we market today. After all , with everything happening on social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at companies, they now look at each other and their favorite personalities.
But many challenges remain. Nasdaq Corporate Solutions and PR News surveyed 400+ PR and marketing pros to better understand how they are finding the right influencers to work with, and the challenges they are facing with measurement. You can read the full report here
Here are the main survey results:
This week Edelman released their annual Trust Barometer. The general population’s trust in all four key institutions — business, government, NGOs, and media — has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012. Wow. But maybe not surprising when we are living in a “post-truth”era. Rebuilding trust is a shared responsibility by all of us. And we can only do this by putting people first
Read the whole report here
Always good to remind yourself of the environment you are in.
Just a quick share of a really excellent presentation on content marketing and how to address common pitfalls. Something everyone can benefit from working in communications and marketing. Great visuals as well!
EditionsFinancial together with the Financial Services Forum carried out the first Content Marketing for Financial Services survey – with some interesting results. I was amazed that only 41% of the senior marketers surveyed actually have a content marketing strategy. We all know content in financial services marketing is key so lots of work ahead for us. And while most believe that marketing can help rebuild trust in the financial industry, the biggest obstacle is seen to be a lack of co-ordination in strategy.
Below is the link to the infographic:
Garner has published a Digital Business Development Path that examines different business models from before the web to today’s digital platforms to help businesses see where they are currently and help make a case to increase their digital business. According to Gartner, by 2020 75% of all businesses will be digital or on their way to become one. So where is your business on the development path?
Vision Mobile published their immensely interesting annual report on mobile megatrends for 2014. The report looks at the latest trends in the mobile industry and their future impact with a focus on how the mobile industry keeps reinventing itself and presents the fundamental business model changes behind the apps phenomenon, the evolution of mobile ecosystems and the future of HTML5 vs. native.