smartphone

The digital economy. Cheap smart phones will change everything.

I gave a presentation at the European University as part of the American Germany Business Club Exchange yesterday together with another marketing colleague of mine on “Marketing Strategy in the Digital Economy”. And I realized the 45 minutes we had to present just did not suffice. So much has changed since digital hit us and hit us in all industries and the way we need to do business now and will be doing business in the future.

Catching up on my reading this Sunday morning, I came across this interesting article in WIRED which is just one of the many examples of how changes are influencing our digital economy. Cheap smartphones are popping up everywhere. But don’t dismiss them. For many people around the globe it will be their first screen and their only screen. Their primary interface with the world. This means  a huge array of  new opportunities huge impact on both social and political issues. 

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